As authors, we’re often boxed into a damned if we do, damned if we don’t situation. Too much promo turns readers off; not enough promo doesn’t get the word out about our books and thus adversely impacts sales. And when books don’t sell well, authors don’t get offered new contracts.
Many people outside of publishing have the mistaken impression that by virtue of being published, we authors are rolling in Franklins. If only that were the case! The outside world only reads about the publishing deals scored by celebrities and the occasional really, really big name authors. They think a book contract means an automatic bloated bank account, no matter who you are or what you write. That’s why friends and family are always asking for free books. They believe we wealthy authors can well afford to give away truckloads of our books.
Some writers claim they write for the pure enjoyment of writing. If they didn’t get paid for their writing, they’d still write. This may be true, but if they weren’t getting paid for their writing, they wouldn’t be killing themselves to meet deadlines. They’d write at their own pace.
Others admit that their writing is a business, and they expect to make a decent living at it. Unfortunately, most don’t. I’m juggling three full-time jobs. I have friends who consistently make the NY Times lists and still can’t afford to quit their day jobs. And yet we all continue to write. To meet our deadlines. To angst over our reviews, our print runs, and our sell-thru numbers. To hope and pray for that next contract.
Are we crazy? No. We’re writers.
So here it is the end of November, and in five weeks DEATH BY KILLER MOP DOLL, the second book of my Anastasia Pollack Crafting Mysteries, will be released. As part of my promotional efforts for the release of the book, I’ve scheduled a series of guest blogs throughout January. I hope readers find them entertaining rather than hard sell, but I also hope they’ll buy the book. Is that really too much to ask? I hope not.
Lois Winston writes the critically acclaimed Anastasia Pollack Crafting Mysteries series. The first book, Assault With A Deadly Glue Gun, was a January 2011 release and received starred reviews from both Publishers Weekly and Booklist. Death by Killer Mop Doll will be a January 2012 release. Visit Lois at http://www.loiswinston.com and Anastasia at the Killer Crafts & Crafty Killers blog, http://anastasiapollack.blogspot.com.