It’s not a bug, it’s a feature!

If you look close, there might be a hidden message on this shirt!

Several months ago, I decided to form an author street team. 

A street team is basically a group of people who like an author’s work and volunteer to help promote it.  In exchange, the author gives out swag, hosts special online events, and does other fun things with those fans. 

I’m sure there are lots of proven best practices for street teams. I even bought a Kindle book on the subject.  But since I don’t own a Kindle, I haven’t read it.  (Yeah, I’m THAT person.)  I’m basically making this up as I go along. I’m in the middle of my street team launch now.

As any Microsoft alumnus knows, you can’t have a launch without a free t-shirt, so I decided to give free shirts to my first wave of volunteers.

It seemed like a good idea at the time. 

I knew t-shirts would be pricier than bookmarks, but I’d survived the coffee cup giveaways without becoming homeless, so I figured why not?  How expensive could a few dozen t-shirts be, anyway?

There were a couple of flaws in my plan. First, I got a lot more volunteers than I originally thought I would.  (This is a good and awesome thing, and I am SO HONORED!) Next, I learned that I had priced t-shirts with single color printing. (The red shirts with full color printing I had my heart set on were about three times the cost.) And I forgot all about postage costs to mail them around the world.

My husband joked that I’d make heck of a lot more money if I gave up writing and watched TV all day, but I was still happy.  Soon my t-shirts would be flying world-wide, making my readers happy, and hopefully spreading the word about my newest book.  I wrote a nice letter to go along with them, a friend of mine packaged them up, and they went on their way.

The first recipient sent me a photo.  The shirt looked great, except for what I thought was a very odd shadow. I narrowed my eyes, but couldn’t make out what it was.  The next had the same shadow, only in a different place.  Then the third.  You get the idea. Turns out, the ink from my friendly letter had transferred to the printing on the shirt, leaving my welcome letter in the clouds, across my protagonist’s shirt, sometimes stamped solidly across her face.

I was mortified.  I felt like a well-meaning (but somewhat senile) aunt that sent all the kids broken Christmas presents. I called up my husband and told him to mentally prepare to do it all over again. He asked if I’d learned my lesson. I told him probably not.  (At least I didn’t lie.)

But here’s the learning.  My readers rallied behind me.  They experimented with and shared ways to get out the ink, sent notes assuring me that I wasn’t the worst Santa ever, and even started an “I love you” thread on Facebook.  One reader assured me that she likes her shirt BETTER now that it has a flaw.  Others offered to pay for their replacement shirts. (Which I won’t allow, of course.) Some of the shirts were salvageable, others I will soon be replacing.  But somehow I suspect that the error has drawn us all closer.

I always was a little off-kilter.  Why should my shirts be any different?


Namaste

Tracy Weber

          

About Tracy:

My writing is an expression of the things I love best: yoga, dogs, and murder mysteries. I'm a certified yoga teacher and the founder of Whole Life Yoga, an award-winning yoga studio in Seattle, WA. I enjoy sharing my passion for yoga and animals in any form possible.  My husband and I live with our challenging yet amazing German shepherd Tasha and our bonito flake-loving cat Maggie. When I’m not writing, I spend my time teaching yoga, walking Tasha, and sipping Blackthorn cider at my favorite local ale house.

For more information, visit me online at http://tracyweberauthor.com/ and http://wholelifeyoga.com/

First Page Blues

By: Deirdre Verne

I struggle with the first few paragraphs of anything. This blog entry alone has been started and trashed at least five times. Within seconds of churning out the first paragraph, I almost always require immediate feedback. I’m not asking for much. A simple ‘you’re on the right track’ from just about anyone is enough to boost my confidence. Without the thumbs up, I have trouble continuing to the second page. Once I get going, however, I’m good for the next three hundred. But that first page! It’s a killer.
A writer friend of mine warned me recently about soliciting criticism. “Never show your work to your family until it’s published,” she said. 
Good advice -- ten years too late. Enter my husband. He now refuses to read my writing, insisting that I purposely killed him off in the opening scene of my first (unpublished) book. Talk about sensitive. It’s not like I’m writing a memoir.
Then I tried my mother. She loves to read and she loves me. She’s also a teacher. Her only attempt to read my writing started with her licking the tip of a red pen. Let’s just say it didn’t end well.
Based on my prior experiences, I’ve trained myself to complete an entire chapter without external input. Then I seek out a peer from my writing group to provide constructive and actionable criticism. I still need the occasional pat on the back, but I’ve learned to replace my need for immediate gratification with a heaping bowl of ice cream.

Deirdre Verne is a college professor who is currently the curriculum chair of the marketing program at Westchester Community College. Previously, she held senior marketing positions at Time, Inc. Drawing Conclusions is the first book in her A Sketch in Crime mystery series. Available winter, 2015.

Fact vs. Fiction

by Shannon Baker

I am not the kind of writer who can make up whole worlds from my imagination. My plots always come from real stuff, the cool facts I read about. For instance, when I moved to Flagstaff and found out about the controversy to pump manmade snow on the San Francisco Peaks--land sacred to 12 tribes--I had to write a story about it

I needed a protagonist in the center of the storm who had everything at stake. That turned out to be Nora Abbott, owner of the ski resort. Driven, insecure, timid and ferocious in equal measure, Nora sprang onto the pages.

In my research about the tribes involved, I stumbled across the Hopi. Suddenly, my book took off in a whole new direction that lent itself to a mystery series. My Hopi research turned up so many intriguing aspects of their history, culture, and beliefs I couldn’t address even a fraction in one book. So I was excited when Midnight Ink offered me a three-book deal. Tainted Mountain delves into the Hopi prophesies and explains a little bit about their ceremonies. It introduces kachinas and their role in Hopi lives.

For Broken Trust, I wanted to focus on a different aspect of Hopi’s connection with the world. Hopi are concerned about end times. According to Hopi beliefs, we now live in the fourth world and we’ve just about messed it up so badly we’re approaching the end of this world and emergence to the fifth world. Sad news for most of us, since not very many will survive to start the fifth world.

In Broken Trust, Nora returns to her favorite place, Boulder, and lands a job at an environmental trust. (Coincidently, I also moved back to Boulder while I was working on this book.) But all is not as it seems. The trust is a hotbed of conflict and corruption. Nearly a half million dollars is missing and Nora’s predecessor is murdered.

Nora’s mother pops onto the scene with her own drama. She is determined to hook Nora up with handsome Cole Huntsman. Cole has been waiting for a year to let Nora get over the death of her husband and the traumatic events in Flagstaff, but he’s ready to start a relationship with her. In the meantime, with the help of quirky staffers at the Trust and an Ecuadorian hunk, Nora uncovers a plot that could destroy one of the most pristine locations on the planet. 

And how, you might or might not be asking, is such monumental destruction possible? That was the really fun part for me. I got to research conspiracy theories surrounding HAARP (High-frequency Active Auroral Research) and using weather as a weapon of mass destruction. This stuff is scary/interesting. I spent hours watching Jessie Ventura and others present the case that the shadowy Powers That Be are planning to control our minds/kill us all/wreak havoc on the environment. I dabbled in learning a little (very little) about Tesla towers and the potential for sustainable energy.

When I sold Tainted Mountain I was happy and proud of my new baby. We all know the analogies of writing and publishing books to having babies. I don’t know if anyone else felt this way, but when I was expecting my second baby, I worried I’d never be able to love it as much as I loved my first one. And even though I’d planned and wanted the baby with all my heart, part of me was jealous it would come between me and my firstborn. Weird, I know. But I kind of had the same misgivings about creating a series and wondering if I’d love the second book as much as the first.

The book is here and, just as it was with my kids, I do love book two as much! I learned a lot between book one and two and even more between two and three. It turns out I like writing a series and I’m glad Nora got to live on.

Look for Tattered Legacy, which is set in Moab, next spring.

What about you? What is the most interesting or fun fact you learned while reading fiction?

Fall Releases from Midnight Ink!

By: Maegan Beaumont

Check out these great new mysteries for Fall!

Black Thursday
By: Linda Joffe Hull A Mrs. Frugalicious Shopping Mystery #2 

"A fun and savvy mystery."—BOOKLIST

Catwalk
By: Sheila Webster Boneham 
An Animals in Focus Mystery #3

“Janet MacPhail's latest adventure will delight dog lovers, cat lovers, and mystery lovers…. Five stars for Catwalk!” —SUSAN CONANT, AUTHOR OF THE DOG LOVER'S MYSTERY SERIES

The Question of the Missing Head
By: E. J. Copperman, Jeff Cohen An Asperger's Mystery #1 

 "[A] delightful and clever mystery."—PUBLISHERS WEEKLY

Lost Under a Ladder
By: Linda O. Johnston A Superstition Mystery #1

"Doggone cute."—LIBRARY JOURNAL

Adobe Flats
By: Colin Campbell A Resurrection Man Novel #3 

"A stylish noir voice."—KIRKUS REVIEWS

Beauty with a Bomb
By: M. C. Grant 
A Dixie Flynn Mystery #3

"Readers will cheer for this avenging less-than-angel as she goes after some very bad people." —PUBLISHERS WEEKLY

Of Merlot & Murder
By: Joni Folger A Tangled Vines Mystery #2 

Lively and entertaining . . . [a] well wrought whodunit." —PUBLISHERS WEEKLY

 Unraveled Visions
By: Nina Milton 
A Shaman Mystery #2

"[A] thrilling tale." —RT BOOK REVIEWS

Bitter Crossing
By: D. A. Keeley 
A Peyton Cote Novel #1

"A solid bet for Nevada Barr and Tricia Fields fans." —LIBRARY JOURNAL

Murder at Midnight
By: C.S. Challinor 
A Rex Graves Mystery #6

"A classic country-house mystery, with modern day twists and turns adding to the fun." —BOOKLIST

Maegan Beaumont is the author of the award-winning Sabrina Vaughn thriller series. A native Phoenician, Maegan's stories are meant to make you wonder what the guy standing in front of you in the Starbucks line has locked in his basement, and feel a strong desire to sleep with the light on. When she isn't busy fulfilling her duties as Domestic Goddess for her high school sweetheart turned husband, Joe, and their four children, she is locked in her office with her computer, her coffee pot and her Rhodesian Ridgeback, and one true love, Jade.

Launch Month

--by Linda O. Johnston

It's October--launch month for my new Superstition Mystery Series! 

I have been writing for quite a while, and LOST UNDER A LADDER, the first in the series, is far from being my first published novel, but it's different and new and I'm very excited about it. 

Why write about superstitions?  Why not!  Not everyone considers himself superstitious, but even so most of us will knock on wood or cross our fingers to try to bring ourselves good luck.

My protagonist Rory Chasen is an especially dubious person.  She never considered herself superstitious--but then her fiance walked under a ladder and died shortly afterward.  Was his death a result of walking under a ladder?  She needs to know--and so she goes to Destiny, California, which is centered around superstitions, to try to find out.

There, she launches herself into a new life, a new career as the manager of a pet boutique instead of being an assistant manager at a chain pet supply store.  LOST UNDER A LADDER is something new for her, too--especially when she finds herself having to solve a murder.

Me?  Well, I solve murders a lot.  That's what a cozy mystery author does--although I also create them first.  But this series is new in several ways to me.  It takes place in a small, fictional town instead of Los Angeles.  It includes a lot about dogs, yes, as my other mysteries do, but it also centers around something else: superstitions.

This series is also my first for Midnight Ink, although I do have a second series to begin with them next year, the Barkery and Biscuits Mysteries. 

I enjoy trying something new, especially when it comes to my writing.  My fingers are crossed (of course!) that this launch, in addition to being fun, and busy because of all the blogs and other promo I'm doing, is the harbinger of a well-received new series!

Dying for Halloween

By Tj O’Connor, author of Dying to Know & Dying for the Past

Fall. October. Halloween. Three of the four things I live for every year at this time. The season is magical to me. It’s comfy and mysterious—warm days growing shorter with each tick of the calendar ... chilly evenings with the musky-scent of falling leaves and fireplace logs. Every August, I start counting the days until October and now it’s here. So haul out the Halloween decorations—skeletons, witches, and hay bales—and warm up the cider. It’s here. Yet, there is a downside of this season. It tends to be short in Virginia, not the long, more colorful weeks in Upstate New York where I grew up. But having lived overseas where the difference in seasons was the tone of the sand, dirt, and olive trees all around, I’ll take it!  

    But wait … what? Me sappy and romantic for the changing leaves and children scurrying around dressed like Bill Clinton and Batman?
    Sorry. No.
    Halloween has a special place in my heart, but it’s not born of sappy memories or trick or treat (it is but I’ll never tell). I grew up in the country in Upstate New York and spent a good amount of time in the outdoors. Yes, I love the changing fall colors and the scents and sounds of the season. Yes, it conjures up some great memories—and some pretty horrible ones, too. But, none of these is why October makes me giggle and swoon like my wife at a shoe sale.
    It’s about the killing and the mayhem. It’s about the dark, maniacal gathering—the food, the spirits … murdering the entire family one at a time ... and slowly. Oh yeah, baby, it’s here. Bring on the hors d'oeuvres, the expensive wines, and the spread of gourmet delights. Sharpen that cleaver and load up the pistols. It’s time for a killing. Or two. Maybe three or four—“The wine is delightful and the mussels marinara divine—bang, you’re dead!”
    Uh, perhaps a little explanation is in order. I think I heard a siren coming up the road.
    Each year for the past many years (and each summer years ago when my kids were younger and less a pain in the …), I sponsor an annual Halloween murder mystery dinner party. No, not one of those “out of the box” dinner parties with lame scripts and phony dialogue (I tried one and it was horrible.) No, I’m talking a homegrown, authored by moi, props galore, murder-in-abundance dinner party for my family and friends.  As my two passions are cooking and writing, I put on a spread of tons of good food, write the storyline, and perform as the master of killer-monies (read that ceremonies for you slow folk). What a blast! The storyline and party include prizes for best costume, prize for who solves the murder, prizes for who solves any murders that take place during the evening, and prizes for who ends up with the most money (fake of course) at the end of the party. Party Note: The money is a story prop used as bribery, graft, payoffs, extortion, and general mayhem. While I try to control this mayhem, I am rarely successful. Like before I let anyone into my home, they must undergo a body search for unauthorized weapons, cheats, their own fake money, and other props used to steal the show. Each year, I lose this battle miserably—like the year the meek, mild victim who should have died in Act II ended up killing more party guests and surviving the evening more than anyone. Damn, I didn’t see that one coming.

    If you want to see a bunch of friends and family turn on each other for three hours, throw one of these gigs. Spouses kill spouses. Children kill parents. Friends kill everyone. And in the end, nothing—no one—is sacred! Even my yellow Lab was assassinated three times in one evening—give that boy a shrimp and a cookie and he becomes a ham!
    Last year—2013—the costume theme was favorite monster movie characters. The storyline was about a family patriarch who was about to sell his new book The Killing of Tyler Quinn, but the family all had a piece of it and wanted their cut. (Yes, it does sound familiar to me, too.) So the patriarch, his agent, publisher, and editor were all killed out of vengeance and greed (sorry Midnight Ink, Melanie, Kimberley…honest, there were stand-ins!). It took about thirty minutes and one round of drinks before the partygoers were killing each other off and trying to win the game—and not on script, either.

    Over the years, I’ve thrown murder parties surrounding 1930 gangsters trying to take over my turf in Winchester (if you know Winchester, that wouldn’t take long). There have been superhero parties where it was open season on plotting the murders of your spouse and best friend. And even pirate treasure themes and on and on.
    The funniest part of these events is that I spend weeks writing the plot and putting together crime scene clues, evidence, and all the characters—only to have my guests run away with the show and start improvising as they go! No one has any lines. Each player has a character to play and gets a card during three rounds of the evening (appetizers, dinner, dessert rounds) which tell them what they must accomplish and do. Last year, the players had to solve a series of clues, puzzles, and hidden secrets to find all the evidence—after examining a crime scene. They were stealing each other’s clues, locking others in the bathroom, moving evidence to hide it from the others, and even stealing my artwork on the walls “just in case it meant something.” It was so exhausting even my three Labs found a corner to hide out in. It took three days to straighten my house afterwards!

 

Publication Note: No animals or stuffed animals were injured during these productions. My artwork and memorabilia is another matter. And my liquor cabinet takes weeks to recover. As does my refrigerator. And nerves. And checkbook.

    But alas, the laughs and the food and fun lasted long after the party was over.  

    This year, the theme is “Shaken Not Stirred” and the costumes are their favorite sci-fi (not syfy) movie characters. The storyline is about spies and counter-spies trying to find each other’s secrets and kill off the enemy agents. I’m sure I won’t have to write too many details—the imaginations of the partygoers—most on their 7^th or 8^th event—will write it themselves. The question will be—will I survive for another October-kill next year?

    Stay tuned. Listen to your police radios. Watch the night sky.
    Maybe I’ll use up another blog in November to report on the mayhem and pass around a few photos. If you don’t hear from me though, they got me again. Hopefully, none of my family or friends will use my annual gala as a means to my real end.

 

Tj O’Connor lives in Virginia with his wife and three Labs. Dying to Know is the fourth of his eight novels and is currently available in bookstores and online. Dying for the Past, the first of two sequels to Dying to Know, will be released in January, 2015—available now for pre-orders! Tj is an international security consultant specializing in anti-terrorism and investigations. Learn about his world at www.tjoconnor.com and Facebook at www.facebook.com/TjOConnor.Author.