THINKING OUTSIDE THE PROMOTIONAL BOX

by Lois Winston

As authors, along with writing the next book, we have to promote our current books, but promotion often feels like we’re shouting into a tsunami. Does anyone really hear us? How many people who see our social media postings will run out and buy our books? How many people show up at book signings and talks we give, let alone purchase a copy of our latest baby? How many people run out to buy a copy of our latest release as soon as it comes out? Sadly, very few. Whether an author is traditionally published, indie published, or both, competition for consumer dollars is stiff. And if your name isn’t King, Patterson, Rowling, or Roberts, it’s even stiffer. So we’re always on the lookout for new ways to get readers to learn about us and our books—and hopefully entice them to pull out their wallets and take a chance on us.

One of the newest promotional tools many authors are taking advantage of is the boxed set. Publishers have been producing boxed sets of a single author’s work for many years, especially if the books are part of a series. However, they’ve never done so with multiple authors. Recently some enterprising authors have begun to think outside the traditional promotional box. They’ve banded together to produce themed boxed sets rather than single author boxed sets. The price is set low enough to make the set an incredible bargain, which hopefully will entice readers to take a chance on authors they may not already know. If they like what they read, they might then buy more books by those authors.

Because this has proven to be such an effective marketing tool, I recently joined with nine other authors for a boxed set. Along with writing mysteries, I also write romance and romantic suspense. Because the other authors invited to participate are all romance and romantic suspense authors, I contributed Love, Lies and a Double Shot of Deception, one of my previously traditionally published romance suspense novels that had gone out of print. I had received the rights back to the book and several months ago published it myself as an ebook.

Our boxed set is titled Romance Super Bundle and is a collection of 10 full-length contemporary romance, historical romance, and romantic suspense novels. Along on the ride with me are authors Dale Mayer, Donna Marie Rogers, Edie Ramer, Amy Gamet, Linda McLaughlin, Kate Kelly, Pamela Fryer, Barbara Phinney, and Wendy Ely. Many of these authors are award-winners and bestsellers.

We priced the Romance Super Bundle at $5.99. That’s less than .60 cents per novel. However for a limited time the collection is on sale for only .99 cents. That’s mere pennies per book! Hopefully, it will entice readers to take a chance on us. Time will tell.

Buy Links:

Amazon 

Nook

Kobo

Award-winning author Lois Winston writes the critically acclaimed Anastasia Pollack Crafting Mystery series featuring magazine crafts editor and reluctant amateur sleuth Anastasia Pollack. Assault With a Deadly Glue Gun, the first book in the series, received starred reviews from both Publishers Weekly and Booklist. Kirkus Reviews dubbed it, “North Jersey’s more mature answer to Stephanie Plum.” Other books in the series includes Death By Killer Mop Doll, Revenge of the Crafty Corpse and the ebook only mini-mysteries Crewel Intentions and Mosaic Mayhem. Lois is also published in women’s fiction, romance, romantic suspense, and non-fiction under her own name and her Emma Carlyle pen name. Visit Lois at www.loiswinston.com, visit Emma at www.emmacarlyle.com, and visit Anastasia at the Killer Crafts & Crafty Killers blog, www.anastasiapollack.blogspot.com. Follow everyone on Twitter @anasleuth.