Showing posts with label indie publishing. Show all posts
Showing posts with label indie publishing. Show all posts

Monday, September 16, 2013

Renaissance Woman

By Jennifer Harlow

Work grounds me. It centers me, at least when it's not the cause of all the hell in my life. This month said hell is at the courtesy of moving so amid being on hold for over an hours (Really Comcast?!?), packing, spending more on getting my shit down to ATL than my entire car is worth, setting up utilities, researching new car and health insurance, and a trillion other little things, I needed a day to find shelter from my self-imposed shit storm.

So I taught myself how to make an e-book.

We're talking writing, editing, formatting, converting, even the fraking cover. I went mental.

Ever since Justice I've been haunting the Kindleboards forum to learn the ins and outs of the e-book world. There people like Hugh Howey bestow their considerable knowledge to us plebeians. Everything's there from the best editors, writers helping others with blurbs, the best practices, all of it. I cannot recommend this place more, even if you're a traditional author vs. hybrid like me (a foot in both traditional and indie publishing as Kindleboards told me). However, as much as I love it, the boards can be a bit soul crushing. Not from the people, they're all lovely, but what some of them advise to make any money. Namely if you want to become a full time writer you need a ton of luck, only write romance/Erotica/New Adult, and publish a new book or novella once a month. Yeah, you read that right. A NEW BOOK A MONTH. This year I'll have FOUR full length books out, two traditional and two indie. I was so proud of myself. No one besides those with ghostwriters (Patterson/Evanovitch) accomplish that in the traditional world. But in the indie world, I'm a slacker. And if I haven't disillusioned y'all enough, it cost about $1000 to get Justice made and marketed. I've made about 20% of that back. The lovely, successful indies mantra is "It's not a sprint, it's a marathon." Fair, but what if your shoes are falling apart and you're out of shape? What do you do then?

Anything you can.

On their advice, I'd been toying with releasing a "short," meaning a short story just to keep up The Galilee Falls visibility up because once a book has been released for 3 months, it falls off a "cliff" where it is basically banished to Siberia to make way for newer titles. And damned if when 3 months hit I went from about 60,000 (not terrible but not great, if my superheroes were into BDSM it'd probably be at a thousand, but there's always the next one) to currently 267,000 in the Kindle store. (Cue crying jag). Okay, I'm back from the land of self-pity where I am basically their queen.  Anyway, I needed to produce new material and apparently most of my FREAKS and Midnight Magic readers aren't into superheroes as the release of Death Takes a Holiday last month did nothing to raise sales. (Not a swipe at y'all, I swear. To each his own.) So something had to be done and that couldn't cost a thousand dollars. 

Enter the Kindleboards brigade, especially Joe Konrath's 8-hour challenge. Joe Konrath, for those who don't know, used to write the Jack Daniels mystery series, then went indie before it was cool and made a million dollars self-publishing his own stuff. He's a member of the "10 new things a year club" along with Lilianna Hart, Elle Casey, and Bella Andre. One night when Joe was drunk he decided to try and get something up on Amazon in under an hour. That included the content, formatting, and cover. That magnificent bastard succeeded. And he was surprised to find it sold a few copies in the first day even though he didn't publish it under his own name. So on his BLOG (another indie must read) he put out the challenge for us all to try it, but gave us 8 hours to do it all. I was in the throws of house crap so I didn't hear about this until after the contest was done (My timing always sucks!!!) but when I got crazed and needed an escape I decided to give it a try anyway. I sort of had the content in mind. A few blog posts I'd written for the blog tour, I could include the playlists, the first chapter of the next Galilee book, and a short story I'd written a million years ago then called "When Justin Met Joanna" (now entitled "Origins.") So, on content I was good. It was everything else where I was screwed.

But I had no fucking clue where to begin when it came to formatting and covers. I'd hired someone for those with Justice but couldn't in this case. So I had to learn these things, me who barely knows how to turn on a computer. Once again, hurrah for Kindleboards. People there led me to a program called Scrivener, which was not only a word processor a la Word but would also convert your stuff into EPUB and MOBI. I bought the sucker. Then spent my allotted eight hours screaming, crying, and smashing my computer in frustration when the converted files looked a hot mess. Formatting was either non-existent or cluttered. Whole portions were missing. But I am not a quitter. I am stubborn to a fault, I admit it, but in this case it paid off. I played around until finally it looked professional. Clean. I could now add "Knows how to format an e-book" to my list of not-that-useful skills for the real world. But I'd done it. And hopefully in the future I can repeat the process and save $200. Well see when I get around to Galilee Rising.

So, content? Check. Manuscript? Check. Now came the cover. Enter Photoshop. My mom wanted to make Memes last year so for Christmas Dad bought her the program. She was kind enough to let me install it on my computer and I began to learn it as well. Another 8 hours later (no this wasn't the same day, it was between all the moving bullshit) I had a basic understanding of filters, text, effects, etc. Then I started an account at Shutterstock. This is a site where you can get photos/illustrations/vectors (whatever those are) to use for your covers. There are literally millions to chose from. I found mine after a few more hours of searching, Photoshopped the hell out of it (another few hours) and added it to my MOBI file (another hour of trial and error), and up it went. 

Ta da! I give you...




So if you need a Galilee Falls fix, this should keep you until December. Only $.99. But in the end, this experiment may save me hundreds. I still might pay for covers but I can do the formatting myself. Now if I could only write ten books a year...


Anyway back to moving. Hope this post was helpful to all you newbies.

Friday, June 28, 2013

A Fool Like Me

Keith Raffel here.

There’s an old Japanese saying that I’m very fond of. It goes something like this: “Every person should walk to the top of Mount Fuji, but only a fool would do it a second time.”

Color me foolish.

I spent three years working as a full-time novelist. I had just finished my fourth book, A Fine and Dangerous Season, when I went to a New Year’s Party. The host asked me what I was going to do next. I told her I didn’t have an idea for a new book. She asked if I would consider going back into the Silicon Valley fray and taking on a day job. I told her maybe, it depended on the job, and poof! – a few months later I was working at a DNA sequencing company. Fascinating work but that company was just purchased and so now I’m ready to give full-time writing another whirl no matter how ga-ga a Japanese sage might consider me.

I’ve tried publishing the traditional way and I’ve tried publishing e-books myself. Both ways worked fine, but I want to expand my readership. To quote another sage, Albert Einstein: “Insanity is doing the same thing over and over and expecting different results.”

So I am moving to full-time novel-writing for a second time, but am trying something different.

When Rob Thomas wanted to make a Veronica Mars movie, he raised $5 million from fans to get the project kick-started. Now I am not looking for that kind of money, but I do want to kick-start publication of my fifth novel, a thriller set in Jerusalem titled Temple Mount. I am terrifically excited at the prospect of building a groundswell of support for Temple Mount among readers of my novels, both past and future. I’m even ready to rely on supporters to crowd-source the editing of the manuscript.

I just hope others will join this possibly foolish, but probably sane author in getting Temple Mount published using a new crowd-publishing model. You can check out what I have in mind here. Don’t know if it’s going to work, but I’m going to give it a try. Please don’t be shy in offering advice and wish me luck!


Monday, June 24, 2013

This Idiot's Guide to Ebooks

by Jennifer Harlow


I'm lucky in that I have one foot in both publishing worlds. I was blessed with what many dream of, a book deal with an actual publisher. If you go into the mystery section of Barnes & Noble chances are you'll find a Jennifer Harlow there. Eventually six of them, at the very least. The first time I saw one, I almost burst into tears and had to flee. It was one of the best moments of my life. But with the slow seemingly “death” of brick and mortar bookstores (still miss you Borders), mergers of the big publishing houses, and boom of ebooks most authors may never get that experience. As of right now the ratio of physical vs. ebooks sold is 60/40 but just three years ago it was 90/10. We all knew what happened to the music industry when iTunes came around. (I can't remember the last time I bought an actual CD.) So times, they are a'changin. If that’s a good or bad thing is up for debate, but my gypsy soul wanted to give this new time a try.

At the bare minimum you need a manuscript, a cover, and a blurb, all of which you can slap together yourself. Might cost you nothing. Put it up on Amazon and congrats, you're an author. This is wonderful if you just want friends and family to read it or just for bragging rights. From my research, this seems to be the standard. 90% of ebooks only sell about 50 copies. This is the equivalent in the traditional publishing world of making a living as a writer, of which only about 5% of authors can. But since I want to reach more than my immediate circle, and I'll bet you would too, you have to be willing to spend some money and time on this. I spent a full week researching the ebook racket, comparing companies and prices, hitting blogs for the best formatters and cover designers, learning if I need an ISBN and LCCN, deciding if I want print copies too, if Kindle Select was worth it, how to promote, etc. My mind was awash with information. But it was fun. I hate studying but love to learn. And here is what I learned, with the help of my friends Alan Orloff and Emily Kimmelman:

1) Before you do anything, work on your manuscript. I've had A LOT of feedback from Beta readers, my agent, even publishers on how to fix my book. It's been edited about twelve times, so I decided with this one to skip a professional editor. But I DO NOT recommend this. For the next Galilee book I plan to hire one. Things like missing commas, slow pacing, clunky dialogue all separate you from the 90%. You want to be a professional, you need a professional presentation. That includes making sure you have a Title Page, Copyright page that includes the ISBN and LCCN (more on those later) among others, dedication, acknowledgements, and author biography. 

2) Manuscript in ship shape and professional looking? Good. Next comes possibly the most important part: the cover. Once again, this is what separates the wheat from the chaff. Think about the last ebook you took a chance on? What initially drew you to it? Yep, the cover. Covers make or break a book. It's the most important marketing tool in your arsenal. Besides the editing, this is where the majority of your money should go. I did the most research on this. I looked at contests, inside ebooks (the artist is usually listed) I liked, and went to their websites to view their samples. I had no idea what I wanted my cover to look like except it needed bold colors, was moody,  and had something superhero on it. Damonza won by a landslide. His prices range from $195-$395 for ebook only. He is the premier for a reason as witnessed by my cover which is a freaking work of art. Don't skimp on this one.

3) Now comes the business side of publishing. One of my big questions was, do I need an ISBN? An ISBN is how your book is cataloged and identified. This is kind of a gray area if you really need one for ebooks or even print self-published ones. Some sites said yes, others no. If you go through companies, or even Createspace as I did for my physical copies (see item 7 ) they'll give you one, but then they control the ISBN. But since I'm a professional who has a toddler's grasp of copyright law, I decided to err on the side of caution and get some. To do this, you go to Bowker and create an account. When you do this, congrats! You have your very own publishing imprint! I named mine Devil on the Left. When you've created this, then it's time to buy your imprint's ISBNs. One costs $100 but ten cost $250, and you need a separate ISBN for every version (ebook/print/audio etc.) so buy the ten. This way you 100% own the copyright of your books and you're technically a publisher. More bragging rights!

4) Okay you have your cover and manuscript including copyright page with your ISBN on it. Now to get the manuscript into digital form. Once again, I recommend going professional. I am not at all tech literate and there are a million rules for formatting. Seen ebooks with no indentations or entire blank pages? Want to read something else by them? Nope. Hire a formatter. Once again I went with Damonza and got a deal for doing both formatting and cover with him. I got both ePub and MOBI (you can do PDF yourself from the Word document). When it came time to put it on Kindle I just had to upload the MOBI file. Easy peasy.

5) Now the blurb. This is the product description for the book. The cover gets them to read this, which really sells the book. Spend time on it. My agent and I wrote this one to send around to publishers so I was covered, plus I've been writing blurbs for ten years, but if you haven't maybe contract this one out too. If not then just make sure you use concrete imagery, don't give too much away, and really focus on the first sentence. 

6) Okay, I got everything. Time to publish the sucker. This is the easy part. Just set up an account at KDP and follow the instructions. But there is a caveat. They'll ask you if you want to enroll in Kindle Select. Once again I've heard arguments for and against. If you chose it you cannot publish on Nook or anywhere else for at least three months. The truth is, if you can't make it on Amazon you ain't making it anywhere. Enroll. That way you can do the five day giveaway thing and potentially get ten thousand people to download it. Sure you don't make any money but they may buy the second or third in the series. Another important thing is keywords for searching. I used "superhero, epic sci fi, hard boiled, etc" so whenever someone searches those words mine will come up. Don't get too general or specific though.

7) You got your ebook up! Huzzah! Now ask yourself if you want to do print too. You should. If not to sell them then at least to have physical copies for reviewers. Some will only take physical copies like when you do a Goodreads giveaway or at libraries. I used Createspace. Make sure you have changed the ISBNs but you can use the same Word document you sent to the formatter. You upload it and their program formats it for you. Then you create a cover using their templates, send it for review and you have a book. You can sell it on Createspace, Amazon, and if you spend $25 you can even get it to book distributors who buy for real bookshops. And if you go a step further perhaps even libraries. To get into the Library of Congress you need an LCCN. They only accept print books where you have your own imprint and ISBN. You fill out their form and they'll review you stuff. It'll take from a day to a week. At least this way you have a chance to get your baby into libraries, but don't hold your breath.

So, in total I spent about $825 on Justice so far (not counting the blog tour and other publicity stuff yet to come.) The usual average is about $1250 with an editor. I need to sell about 420 books just to break even. (Slowly getting there.)


One of the big questions floating around is which is better, traditional or self publishing? I've done both and honestly I don't have a verdict yet as I've only been at the latter a short time. Both have strengths and weaknesses, but so does everything in life. I'm a total control freak, and love my freedom, so the fact I got to have complete control over the back cover copy, cover, the title, all of it was nice. And the fact I get 70% of every book sold (a little over $2) instead of 10% is great. The downside is I front all the money, take all the risk, and unlike an advance from a publisher, I'm guaranteed no money. Plus with traditional you reach a wider audience (not everyone has joined the revolution) and get to see your book in stores. I'm doing about the same amount of publicity work on the ebook as I did for the others. But from a logic perspective, if you can go traditional, do. I wouldn't be a member of Mystery Writers of America or Horror Writers Association without going traditional. Gain experience with the publishing world, a fan base and connections then maybe branch out on your own if your gypsy soul commands it. Remember, everyone and their mother can and is publishing on Amazon. You're one voice among two million, it's damn hard to be heard. Hope this post makes it that much easier. 

Do you have any tips for ebooks, either the product or the marketing? I still read more physical books than ebooks, do you? Why is there so much us vs. them mentality when it comes to this topic?

Wednesday, July 18, 2012

NEVER SAY NEVER



by Lois Winston



When I was younger, I saw life in black and white. Everything was either good or bad, right or wrong. With age came experience, and I learned that there are an endless number of shades of gray between the black and white. I learned never to say never. You just don’t know where life will take you.




Recently, I set out on a new journey in my writing career, something I never expected ever to do because of the stigma once associated with it -- I decided to indie publish.




I began my writing life as a romance writer. For ten years I toiled away at love stories. Most of these manuscripts never sold, although many collected numerous awards in contests for unpublished authors. Some almost sold, but at the last minute the deal would fall through because the editor who loved the book left the publishing house or the publisher folded the line for which the book was intended.




Eventually, I sold two of my romances, but then a certain glue gun wielding amateur sleuth hijacked my romance career, and I found myself writing the Anastasia Pollack Crafting Mysteries. Don’t get me wrong; I’m very happy telling Anastasia’s stories, and I hope to continue doing so for quite some time. 

However, the publishing world has gone through a dramatic change in the last few years. All around me I started seeing friends indie publishing not only their backlists but manuscripts that had never sold to New York. After hearing success story after success story, I began to think about all those manuscripts lolling around in my Dead Manuscripts File, those books that had won awards and almost sold but never did through no fault of either the writing or the stories. 



So after much mulling, I decided to create Emma Carlyle, my alter ego romance self, and begin indie publishing all those romances under her name. The first book launched on Kindle three and a half weeks ago. Hooking Mr. Right was my most successful, never published manuscript, a Romance Writers of America Golden Heart finalist and winner of a slew of awards. Editors loved it, but for various reasons (see above,) no contract was ever offered. 

A week later I launched Finding Hope. That book was also a Golden Heart finalist, but because it fell somewhere between romance and chick lit, it was never quite right for any traditional publisher's lines. And this past weekend, I launched Four Uncles and a Wedding, a chick lit book.

Now I’m off on a grand experiment, offering these books and more directly to readers for less than the price of a Starbucks cappuccino. Never say never is my new motto.



Hooking Mr. Right blurb:
After writing a doctoral thesis that exposed fraud in the pop-psychology genre, thirty-two year old professor Althea Chandler has to sacrifice her professional integrity to save her family from financial disaster. She secretly becomes bestselling romance guru Dr. Trulee Lovejoy, a self-proclaimed expert on how to catch a man, even though Thea’s a miserable failure when it comes to relationships -- especially those with the opposite sex.

Burned by a failed marriage, Luke Bennett finds himself pursued by Dr. Lovejoy toting women after a gossip columnist dubs him New York’s most eligible bachelor. When he at first mistakes Thea for one of the women out to snare him, sparks fly, but the two soon find themselves battling sparks of a less hostile nature, thanks in part to an alley cat named Cupid.

Hooking Mr. Right link: 

Finding Hope blurb:
Being offered a position at a prestigious architectural firm is a dream-come-true for thirty-four year old widow Hope Morgan. For twelve years she’s attended college while working full-time and fending off family efforts to find her a new husband. Hope’s long-exiled libido escapes confinement the moment she sets eyes on Ben Schaffer, her married boss. When Ben’s wife walks out on him and their young sons, Hope steps in as temporary nanny, a bad move, considering all those traitorous hormones.

Ben finds himself developing feelings for Hope, feelings he knows better than to act on, given the mistakes of his past. But Hope refuses to take no for an answer, and her three-year-old accomplices are a triple threat of determination when it comes to finding everyone a happy ending.


Finding Hope links: 
Barnes & Noble:

Amazon:

Four Uncles and a Wedding blurb:
My Big Fat Greet Wedding  morphs into My Big Fat Multi-Ecumenical Wedding.

Back when thirty-one year old Polly Faith Harmony's feminist mother burned her bra, she wasn't thinking ahead to the day she'd want grandchildren. Behind Polly's back, her mother enlists the help of her four great-uncles -- the Catholic priest, the Episcopalian priest, the Jewish rabbi, and the gay Unitarian minister. The five relatives embark on an all out campaign to find Polly a mate in time to beat her biological clock. Like all loving relatives on a mission, they play dirty.

Four Uncles and a Wedding links:
Amazon:

Barnes & Noble:


Want to read more about Emma and her other books? Check out her website.