Sometimes when I’m giving a book talk, I’ll ask the audience what drives them to purchase a book. Is it the title? The cover copy? The reviews? The terrific things they’ve heard about the witty and charming author standing before them? (Hmm, I don’t get very many positive responses to that one.)
Usually, I’ll get a variety of answers—after all, different people are moved by different things—but for some reason, not everyone admits that a book’s cover is a factor.
Of course, I know they’re lying.
Covers are huge. Covers catch the eye and draw a reader in. Covers entice, set the mood, tantalize the reader with great intrigue. That old saying, “You can’t judge a book by its cover”? Utter hogwash.
Sure, if a reader likes a particular author, the cover may not matter so much. And the cover might not matter if your BFF demands you read a book because it was the best book ever. But if you’re on the fence about a book, then how you feel about the cover is definitely part of the equation.
That’s why publishers hire talented cover designers. That’s why there’s so much emphasis placed on designing the perfect cover for each book. Why do you think publishers have wonderful, slick, glossy catalogs? To display their wonderful, slick, glossy covers!!!
I’m still relatively new in the publishing business, but I have learned one thing: My publisher, Midnight Ink, designs the best covers in the business.
Not that you need it, but here’s some more evidence. I present to you the cover for KILLER ROUTINE:
Thanks Midnight Ink.
Okay, here are the discussion questions for today. Will the rise of the ebook lessen the importance of a good cover? Will covers have to change in the ebook era? How?