Not exactly the response the author of that book was going for, I’m sure.
What went wrong? Why did my friend go from dying to read that particular book to considering it a leper?
The answer: Too much blatant self promotion.
For any newbies out there, blatant self promotion or “BSP” as it is fondly and not-so-fondly referred to in the writing community, is when an author personally pushes his or her own book. It’s not the promotional campaign the publisher puts in motion.
Sadly, I couldn’t disagree with my friend. I’d seen the author’s personal promotional campaign myself. If you spent any time on the Internet, it was impossible to miss. Blogs, digests, social networking – you name it, the author was there hawking the book over and over like a cure for cancer. I’d read so much about it, at times I felt I’d already read the book itself. Which leads me to wonder if, like my friend, I should even bother.
BSP – every author does it. We do it every time we open our mouths or type anything about our own books. What’s more, every author MUST do it. There’s no getting around it. Lack of sales can translate into lack of future contracts. Something every author is keenly aware of and fears. We can’t be shy or overly humble about promoting our own books. If we don’t believe in them, how can we expect readers to plop down their hard earned money for them, especially in such a shaky economy. We have to walk the walk and talk the talk when it comes to having confidence in our own work.
I don’t know the answers to these questions, but I am curious and a bit worried. You see, my book, Ghost in the Polka Dot Bikini, the 2nd installment in the Ghost of Granny Apples mystery series, was just released (there, I got in my own BSP), and I sure don’t want to turn folks off.
Sue Ann Jaffarian
Odelia Grey mystery series
Ghost of Granny Apples mystery series
Madison Rose vampire mysteries
Follow me on Twitter and Facebook