Showing posts with label book sales. Show all posts
Showing posts with label book sales. Show all posts

Thursday, May 15, 2008

Money for Nothing

by G.M. Malliet

An author with a book due out begins to divide the world into two categories of people.

The first category will say, when you tell them about your book, "That's great! When and where can I buy it?" One friend of mine was actually sensitive enough to ask, "Where should I buy it so you get the bigger royalty? Online or in the stores?" These people are going straight to author's heaven.

The second category of person (and this is rare, fortunately) will say, when you tell them you have a book coming out: "That's great! When do I get my free copy?" While you are tempted to think they're kidding - they must be kidding - they're not.

Now, think about it. Would you ask me to paint your house for free? Alter your jacket? Wash your dog? But writing a book also involves actual labor, possibly spanning many years.

I'm still working on a snappy comeback to this. After all, I think this request for a free book has everything to do with ignorance of the writing biz and nothing to do with greed. I think the request is even meant to be flattering ("I am curious to read your book, just not curious enough to pay for it" may be the subtext). But the fact is, I would rather take $14 out of my purse and set fire to it than give my work away - to treat it as something of no value.

The belief that authors receive all the free copies of their books they want may play into this. But MI authors get only ten copies of their books, and mine are long since ear-marked for people who, like, saved me from drowning. I got ONE free copy from the publisher of an anthology in which my short story appeared.

It's a simple equation: Books cost money. Selling books is how authors pay the bills. Please don't ever ask an author for a free copy of his/her book.

And don't even think about asking to borrow the book so you can read it.

Thank you. The rant has ended; go in peace.

Wednesday, September 19, 2007

Speaking Out, Keeping Mum? How My Upbringing is Detrimental to My Book Sales

by Julia Buckley

Today I took two of my classes to the library so that our "cybrarian" could show them all of the latest miraculous research tools, most of which, of course, are online. (Not that they dismiss print sources, which are still very much available and attractively displayed).

While demonstrating to the students how to find the copyright and publisher information inside a book, she said, "And did you know we had a published author in the room?" My students stared at her blankly. They did not know. The librarian took the copy of my book, which they loyally display on the counter, and held it up for the girls, and they regarded me for a time as though I were a new zoo animal.

"I can't believe you haven't told your students!" our librarians enthused.

But of course I would never tell my students that I've written a book. It feels, to me, like a conflict of interest--like I'm abusing my educator's podium to try to rack up some sales, and so I've never done it. Some people say that this is ridiculous--that I can always just mention it in passing--and they are probably right. But I know I never will.

The last time I had an eye doctor appointment and he stood over me, breathing into my face and examining my pupils right up close with a blinding light, he talked about how much he loved reading--especially mysteries. There would be, I knew, no better opportunity to hop right in there and say, "What I coincidence! I write mysteries! Here's one that I happen to have in my purse."

But I didn't. And the moment passed. And I lost my opportunity. The reasons for this are rooted in my upbringing: in the strict Catholic world of my childhood, you did not talk about yourself (vanity), and you certainly did not brag about your achievements (pride). And even though I have my fair share of both vanity and pride, the reticence of those years is permanently ingrained upon me. I don't speak up. I am NOT a good saleswoman. I doubt I will ever be. I cannot change my nature. My only chance is to try to write books so good that people will hear about them through word of mouth. (Someone else's mouth, of course).

Even that is sort of a vain thought. See? Sister Theodora would be proud of my humility, but I'm sure she'd wince at my book sales. :)

Photo link here

Tuesday, September 18, 2007

New or Used?

By Joe Moore

When you buy a book, do you buy new or used? If your favorite author just released a new hard cover, do you snatch it up immediately or wait for the mass market paperback? And in either case, do you buy a used copy or new?

As writers, how should we look at used book sales? I'm not talking about out-of-print books where about the only way to get a copy is on eBay. I'm talking about the book you just had published a month ago. Do you look at used book sales as money lost? After all, neither you nor your publisher earns any revenue from used sales.

If you were lucky enough to have a book that sells well, but you started seeing hundreds of used copies for sale on Amazon, eBay and other sources, would you be upset knowing those were royalty-less sales?

Here are some random thoughts in no particular order for and against used book sales.

For: If someone buys a used copy of my book and they like it, they might buy a new copy of my next one.

Against: If my sales were approaching the point where the publisher considered a second (or third) print run, I may never get it because the used sales took the place of the additional run.

For: Used book sellers sometimes hand sell books that eventually help build a writer's career.

Against: The biggest used book seller in the world is Amazon and there's no hand selling going on there.

For: All used books were originally purchased as new so there's the royalty.

Against: For each new book sold, 5-6 people may read it as a used book equating to lost royalties.

For: Used books help perpetuate my "brand" and name recognition. It gets my name out into the market place to readers who can't afford the price of new books.

Against: Used books provide the same level of enjoyment to the reader as a new copy but with no return for my efforts.

The argument for and against is a polarizing debate. For every point in favor of used sales, there's an equally opposed view. What is your feelings on this? Do you get hot under the color when you see your books being sold used or do you rejoice that your name is getting out there to a new reader?